JJ (Joe) Kinahan is a veteran financial markets executive and one of the most recognizable voices in U.S. retail trading. He currently serves as Senior Vice President, Retail Expansion and Alternative Investment Products at Cboe Global Markets, where he leads initiatives designed to broaden retail participation and advance access to innovative investment products.
Kinahan was most recently CEO of IG North America and President of tastytrade, overseeing tastytrade, tastylive, and IG’s FX businesses. In these roles, he guided strategy, technology development, and the delivery of cutting edge trading tools and educational content for retail investors. He also serves on the Board of Trustees at Aurora University and the Board of the Greenwood Project, and is a frequent market commentator across major financial media outlets.
Kinahan began his trading career as a market maker on the Chicago Board Options Exchange, specializing in the S&P 100 (OEX) and S&P 500 (SPX) pits. He later held senior trading and leadership roles at ING Bank, Blue Capital, and Van Der Moolen USA.
He joined thinkorswim in 2006 and went on to hold several key positions at TD Ameritrade, including Managing Director of Trading and Chief Market Strategist. During his tenure, he became one of the industry’s most widely cited experts, known for his clear, accessible insights on market structure, derivatives, and retail investor behavior.
In 2026, Cboe Global Markets announced that Kinahan would join the exchange as Senior Vice President, Head of Retail Expansion and Alternative Investment Products, further cementing his leadership in shaping the future of retail market engagement.
Kinahan is the author of Essential Options Strategies and is widely recognized for his commitment to investor education, market transparency, and the advancement of retail trading technology.
